The AIDA Formula for copywriting success

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Internet Marketing Coaching Forum > Internet Marketing Forum > Copywriting (Moderator: Bhavin) > The AIDA Formula for copywriting success

[Tristan Bull]

Hey guys,

Copywriting is one of the most daunting tasks people face when first starting out online.

Now as my coaching students know it's really not that hard when you know how to do it.

A basic formula you can follow is the AIDA formula, it goes like this:

Attention - Get your visitors attention, usually done with a headline
Interest - Once you have their attention you need to keep it by getting them interested
Desire - Now it's time to paint that picture in their mind. Create that burning desire
Action - You need them to take action, urgency igniters such as time sensitive offers and price increases work great here

Another big key in writing great sales copy is doing your market research. Writing salespages becomes a lot easier when you know exactly what your market wants.

To many people overlook market research and then wonder why they can't sell anything.

So do the market research, follow the AIDA formula and you will be on to a winner 

Cheers,
Tristan

[Karan Goel]

I would like to add

A
I
D
A
P - Proof
T - Testimonies/Reviews.

Karan

[DevilPlus]

Good gist of copywriting. And great addition Karan Goel.

[Karan Goel]

Good gist of copywriting. And great addition Karan Goel.

Thanks Puneet! Stay tuned for more info!

[wenzel777]

I'm a firm advocate of the AIDA formula, but I've also scoped out the "Magic" Formula. Interesting concept.

M- Magnetize your headline.
A- Attack the innermost desires of your reader.
G- Generate credibility.
I- Interest your potential customer.
C- Closure (CTA)

Eh, the heck with it. Stick with AIDA. This is pretty similar. People like to complicate things with "cooler" acronyms.You know what they say...If it ain't broke...

...just my 2 cents.

[jazzbassman]

Ah, this is such a refreshing and succinct reminder. And timely, so I'll be pulling out my John Carlton Manual and CD's and start listening and learning. I like both acronyms with all the additions. 

What a great idea for a blog post, AR message, video, article, product, free report, ebook, live speech, audio recording, etc, etc.  Ok, I've convinced myself. I'm on it!

[AllenSantiago]

I welcoming this new copy writing idea. AIDA could be effective if gets seriously. Thanks for exploring the useful concept.

[Qwertyu]

I think that this information is the best.

[Qwertyu]

Thank you for your post! Very interesting!