PPC Advertising vs. SEO

[Internet Marketing Coaching Forum]

Internet Marketing Coaching Forum > Internet Marketing Forum > SEO Discussion (Moderator: Tinus) > PPC Advertising vs. SEO

[nick8609]

There are two ways to get traffic to any site.  You can either get traffic to your website for free, such as SEO or you can use paid advertising; PPC (pay-per-click).

Often, there is a debate and constant warring between which strategy will be the best strategy to implement in exposing your site to the masses.

In actuality, Internet Marketing is a numbers game, and so the more targeted traffic you can get to your website, the more you will convert, and the more money you’ll make.

So which strategy is the best, free or paid?

Search Engine Optimization:

Free marketing strategies; such as SEO, are just as good as paid marketing, if not better.  For example, when the majority of people go searching for information online, they go to Google or any other search engine and type in a phrase; such as “How to Cook and Clean”.  The results they get back are divided into two parts, and that is Organic and Paid advertising.  These differences are usually easy to identify.  The organic results are listed on the left hand side and are listed 1-10 through a series of pages, while the paid are listed on the far right hand side. 

When doing a search people will often decide which way is best to resolve their dilemma or situation, and most often people tend to use the free results.  Thus, this is enough to indicate that if you want to get highly targeted and free traffic to your website it would be a good idea to get into the Organic results.  However, many things are involved, including getting backlinks to your site, making sure you have the right keyword density, and optimizing your site.  The downside to Search Engine Optimization is that in order to get your website ranked high, it can be very time consuming.  This is a reason why many marketers choose to skip SEO and use Pay-Per-Click with Google Adwords, Bing, or Yahoo Overture.


PAY PER CLICK (PPC):

In short, Pay-Per-Click is when you tell Google; or any other company, how much you want to be charged every time your advertisement is clicked.  The higher the amount that you set to be charged will often determine how high your website will rank in the search engines. On the other hand, if you set a low amount then your PPC may not give you good results.

The “pros” of PPC marketing is that it takes a small amount of time to get up and running, but the “con” is that you can not just set up a campaign and expect to make tons of money.  PPC is a science and should be implemented with strategy, therefore doing the homework is crucial because if you don’t choose the right keywords and/or charges you could end up losing tons of money and FAST. So PPC takes skill, learning, and possibly experience to succeed.

In short, SEO is a great way for beginners to get a site ranked high in organic results. SEO may be frustrating but once you succeed with SEO the benefits are great.  This is also true with PPC, but there is much more risk involved since your success is dependent on your money and skill.  Overall, it’s necessary to research both SEO and PPC as much as possible before leaning upon either.

[Jerlene]

PPC is good for quick traffic but I prefer SEO as it would be way more targeted and way safer for programs such as AdSense.

[taniasharma]

SEO:
It is a ethical way to improve your ranking and traffic of your website in search engines using your targeted keywords by natural way. In which you use unique and quality content and build quality, and relevant backlinks for your website. It is a cost effective way to promote your website in search engines. It take some time for provide you good results but your results will stable for long time.

PPC:
It is the process to increase the traffic of your website and popular your products, business.. etc in search engines by paid to search engines. It is the surety to show your website in top results related to your targeted keywords searches. You need not to use any off-page activity for promote your website because you pay to search engines for advertise your website.

[jeffreyrogers]

Organic SEO can take time but PPC is a good alternate to get the website into top results through money. These two PPC and SEO are equally important and the right way to promote the business through online marketing. This helps in various ways.

[vivahaweddings]

PPC Advertising is the process when a visitor click ,we will pay for search engine. but in seo everything is the free.

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[KentL]

Both are useful to get traffic for our site. For any new site it is necessary to do PPC.

[Barrycolin]

I would like to sell PPC advertising on one of my sites. Can anyone suggest a software program for this?
I will be offering three types of advertising on my site: banner, a text listing and PPC (such as Yahoo and Google). I need help in locating a software that I can use to keep track of PPC's. Any suggestions would be greatly appreciated.

[electra]

Both PPC and SEO are the best marketing strategies, doing organic SEO SERP level can even take the time to keep up the search results page to keep it there for a certain period of time, PPC is sponsored list, we pay for it..