PPV Traffic

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Internet Marketing Coaching Forum > Internet Marketing Forum > Traffic (Moderators: InfoMaven, Bhavin) > PPV Traffic

[InfoMaven]

Please post in this topic: Questions, Comments and Tips on using PPV Traffic for your online advertising.  

The examples and explanations below are written with you as the “advertiser”.   That means, you are the one buying traffic.

Terms

Adware:  A term usually referring to the downloadable software that delivers advertising

Contextual Advertising:  This is the term often used to described PPV advertising.  CPA networks in particular like to use this term when referring to PPV ads.
 
Keyword:  This can be words, but can also be pieces of URLs like:  “weightloss.com”, “whatever.com/sales.html”

Pop-up or Pop-Under:   The advertisement is put in a window on top of the other program windows of a user’s computer screen (Popup) or underneath (PopUnder).

PPV/CPV:  "Pay Per View" or “Cost per view”.   An advertising medium where Advertiser pay per “view”, or impression (as opposed to pay per click)

PPV Network:  A company that gives the free software like screensavers, wallpaper, games, toolbars, and other desktop programs.  Some examples are: TrafficVance, MediaTraffic, Clicksor.  There are many PPV networks out there, and more are being created all the time.  They also provide an online platform where you can buy advertising.[/li][/list]

View or Impression: – A single showing of an advertisement on a user’s computer.  (Usually it is a new windows of the user’s web browser).  It is possible to have multiple impression delivered to the same user.

The Participants

Pay Per View advertising can be understood as having four participants, and a software program.  The four participants are:

• The PPV Network: Explained above.
• The User:  Someone who downloads and runs the adware on their computer. They agree to allow the software to show advertising to them.  Ads pop onto their desktop as web pages in a separate browser window.
• The Advertiser.  This is you, the buyer of traffic.  You provide the PPV network with your Ad, Keywords, and the Destination.
• The Destination (or Seller).  This is where the traffic goes.  It could be your sales page, someone else’s sales page, or a lead capture page to name a few possibilities.  Really, it could almost any web address where the advertiser wants to send traffic.

The process

1)  You, the advertiser, deposit money with the PPV network.  You then bid on various keywords for example:  "lose weight", "losefat.com", help.com/reducefat.html”

2)  Every time those keywords  appear in the user's browser location bar, the software will display the your ad on the user's computer.

3)  The PPV network charges you per impression.  The money is deducted from your deposit.  This means that the user does not have to click on your ad for you to be charged.  Minimum bid is typically 1 cent per impression.  This means that you can have your ad displayed up to 10,000 for $100.

Note the key distinction vs. PPC.  You’re paying for impressions not clicks.  How many clicks you actually get, depends on the effectiveness of your advertisement.  The main factors being:

a) How well the message matches the audience (targeting)
b) How good the ad is in getting someone to click on it (usually measured by "CTR" (Click Through Rate)

[nowimhere]

I am just about to get into PPV and am super excited.

Have some pretty sweet ideas.

[eddyz]

What is the minimum amount of money to invest in PPV?

[InfoMaven]

What is the minimum amount of money to invest in PPV?

Hi Eddyz
That's a good question, and I think to answer it properly we need to know more.

But I'll first try to give a really short answer, and a more detailed answer

Really Short Answer
For just traffic costs (Assuming you already have all the other things you need)
It's easier to explain with an example:

MediaTraffic is one of the easier PPV networks for newbies to get into.
They have a minimum 1.5 cents/impression which means $15 for 1000 views.
You'll want to test and track at least 1000 impressions to see if the conversion is any good.
So that means a bare minimum $15.


Longer Answer
Don't even think about it until you have at least:

• A few hundred dollars to spend/lose in testing
• The ability to track the performance of traffic.  For each visitor, you need to know where they came from (which PPV network) and what keywords triggered the ad (minimum).  There are actually a few other factors you'll want to track
• The ability to create many landing pages (outsourcing that can add up quickly)
• Strong technical skills.  There's a lot of software to learn and use
• The ability to work quickly and be very detail oriented.

I'll post in another thread, some recommendations of cheap and good PPV resources.

[InfoMaven]

I am just about to get into PPV and am super excited.

Have some pretty sweet ideas.

For example?

What's one 'sweet idea' you could share with us?
You don't have to give away your whole plan, just in general.

What are you planning to advertise?

[eddyz]

Thanks InfoMaven
I think the second answer is the best.
I was thinking i would need at least 200-300$ to test this method. In addition i think it depends very much on the niche

[nowimhere]

Thanks InfoMaven
I think the second answer is the best.
I was thinking i would need at least 200-300$ to test this method. In addition i think it depends very much on the niche

Try media traffic here:

http://www.mediatraffic.com/register.php

They take paypal deposits of 200 bones to get started.

And they are Canadian too!

[nowimhere]

I am just about to get into PPV and am super excited.

Have some pretty sweet ideas.

For example?

What's one 'sweet idea' you could share with us?
You don't have to give away your whole plan, just in general.

What are you planning to advertise?

Using PPV I have figured out a way to target BUYERS of 2k courses.

I wont get into to much detail, but thats the whole idea

[eddyz]

InfoMaven i don`t think he would give his ideas for free. I mean.... would you? Maybe if it workd he could write a ebook and sell it

[nowimhere]

InfoMaven i don`t think he would give his ideas for free. I mean.... would you? Maybe if it workd he could write a ebook and sell it

I am going to do just that.

But I have yet to do what I had in mind....

Too busy with other projects...

[InfoMaven]

I am just about to get into PPV and am super excited.

Have some pretty sweet ideas.

For example?

What's one 'sweet idea' you could share with us?
You don't have to give away your whole plan, just in general.

What are you planning to advertise?

Using PPV I have figured out a way to target BUYERS of 2k courses.

I wont get into to much detail, but thats the whole idea

Yes, thanks Nowimhere,
If I summarize this way:
I think what we can all learn your post this is that
a) Who you target is important
b) In PPV, there's ways to do targeting to very specific groups

A recurring theme I see from courses like Gauher's PPV Formula, and other teachers of PPV, is that you have to be a little creative.  You have to think outside the box in your ad campaigns.
Otherwise you're competing with tons of other people doing the exact same thing.

Nowimhere, if you can actually do that, (target big-ticket buyers), that would be really sweet.

Thank you for sharing!

[stumblerum]

Isn't supporting PPV simply adding to the detritus of scumware on the internet?

I'd love to try out a new traffic source, but I have never seen this issue discussed properly and I won't risk my money going to adware makers.

Any thoughts?

[InfoMaven]

Isn't supporting PPV simply adding to the detritus of scumware on the internet?

I'd love to try out a new traffic source, but I have never seen this issue discussed properly and I won't risk my money going to adware makers.

Any thoughts?

No doubt it's a game with a lot of dirty players.
Adware has become almost a cuss word because of all the fraud associated with it.

Their whole business (PPV networks) is based on selling traffic.  So if their service is 'bad' (fraudulent) it will show up very quickly in low conversions on the advertiser's end.

Some of the big players are doing tens of thousands of dollars in ad spend, and making tens of thousands of dollars ... DAILY.

If it wasn't legitimate, the whole scheme would come grinding to a halt.
a - The advertisers would stop buying traffic from them (b/c they're not making money)
b - Their users would stop using the software (b/c of viruses, malware, trojans etc.)

Getting people to use their software, and getting advertiser to bid on their traffic hinges on their REPUTATION.

If you're with one of the 'legitimate' networks you should be ok.  Here's some of the bigger ones that I've used personally, or at least read about in PPV courses and forums.

• TrafficVance
• MediaTraffic
• Adon Network
• Lead Impact
• DirectCPV

[tomandre]

PPV is something I've looked at a little bit, and tested with some cpa offers. I'm no expert at all, but I manged to get one offer to convert REALLY good. I'm talking $5 adspend and $200 income.
It seems to me that you really need to test and test and test to find something profitable, and in my experience only url targeting is worth doing. I might very well be wrong, but that's my experience..

[stumblerum]

Where does the ad actually show up? On a website?

Or is it in software that the user accidentally downloaded after being tricked?